Signe Roswall

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Tag: User Interviews

  • Finding Focus for a Professional Networking platform

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    While working as Design Lead at Feats, over the summer of 2022, we realised the platform was trying to solve too many problems for too many different people. Challenge Instead of trying to build a product for everyone, we realised we had to narrow our focus to just one target group. Take the Portfolio feature…

  • Redirecting the roadmap for an Employee Engagement platform

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    After Actimo was aquired by Kahoot in 2020, I was given the open task of identifying how we could take steps, small as well as large, to make the platform more “low-touch” and potentially self-served, for new customers.

  • Expanding a Publishing Platform into Partner Relationship Management

    Expanding a Publishing Platform into Partner Relationship Management

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    I joined Napp to improve the user experience of Siesta, a digital publishing platform. Two months in, the company decided to expand the product into Partner Relationship Management—broadening the scope tenfold. Challenge Barely two months after I started, the company decided to expand Siesta from a Publishing platform into a Partner Relationship Management (PRM) platform.…