Signe Roswall

Author: admin

  • From Spreadsheet to a React app with AI

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    In 2025, my partner worked as a real estate photographer. Over the summer, I took over planning his routes, and booking appointments with sellers and estate agents. Challenge The process of planning routes and calling to book the sellers or real estate agents required some serious calendar Tetris and brain cell gymnastics. It was: ⚡️…

  • A design for the Mercedes-Benz Club Denmark Summermeet

    A design for the Mercedes-Benz Club Denmark Summermeet

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    Role Graphic Designer Client Mercedes-Benz Klub Danmark The Mercedes-Benz Club Denmark is a community established by a group of Mercedes-enthusiasts in 1986. Since then, the club has grown to around 700 members, owning car models from 1930 up to modern times, and counting more than 1200 cars in total. At the request of the event…

  • A personal brand for Photographer Christopher Hesselberg

    A personal brand for Photographer Christopher Hesselberg

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    Role Art Director & Designer Client Fotograf Christopher Hesselberg Christopher Hesselberg is a photographer specialising in capturing high quality product pictures of exclusive watches and jewellery for high-end clients like Bolou Fine Jewellery. For Christopher, I designed a new brand and website to match the high standard of his work, as well as his ambitions…

  • Finding Focus for a Professional Networking platform

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    While working as Design Lead at Feats, over the summer of 2022, we realised the platform was trying to solve too many problems for too many different people. Challenge Instead of trying to build a product for everyone, we realised we had to narrow our focus to just one target group. Take the Portfolio feature…

  • TimeWinder Nostalgifestival

    TimeWinder Nostalgifestival

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    Hvert år i pinsen spoler TimeWinder Nostalgifestival tiden tilbage til perioden mellem 1875–1975 på de naturskønne marker ved Grønnessegaard Gods i Hundested. I samarbejde med festivalens tidligere forkvinde Dorthe Lindkilde, som startede festivalen sammen med sin mand, udarbejdede jeg en ny visuel identitet for TimeWinder, og en ny strategi for, hvordan denne skulle bruges.

  • Helping members of Feats find the projects they worked on

    Helping members of Feats find the projects they worked on

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    As Design Lead at Feats, my time was split between doing both management and design. One of the features I designed was to match our members with the projects they worked on.

  • Crafting a unified Design System for Actimo

    Crafting a unified Design System for Actimo

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    Since starting at Actimo in February, 2019 I had been pushing very hard for us to create a Design System. Finally, in December 2020, I became lead on the project to do exactly that. However, having before argued in favor of making Actimo “One Unified Platform” in a previous project, it was agreed that the…

  • Redirecting the roadmap for an Employee Engagement platform

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    After Actimo was aquired by Kahoot in 2020, I was given the open task of identifying how we could take steps, small as well as large, to make the platform more “low-touch” and potentially self-served, for new customers.

  • Challenging the Redesign of a Learning Management System

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    This case brings a whole new meaning to the phrase “well, that escalated quickly.”

  • Expanding a Publishing Platform into Partner Relationship Management

    Expanding a Publishing Platform into Partner Relationship Management

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    I joined Napp to improve the user experience of Siesta, a digital publishing platform. Two months in, the company decided to expand the product into Partner Relationship Management—broadening the scope tenfold. Challenge Barely two months after I started, the company decided to expand Siesta from a Publishing platform into a Partner Relationship Management (PRM) platform.…