Signe Roswall

Tag: Product Strategy

  • From Spreadsheet to a React app with AI

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    In 2025, my partner worked as a real estate photographer. Over the summer, I took over planning his routes, and booking appointments with sellers and estate agents. Challenge The process of planning routes and calling to book the sellers or real estate agents required some serious calendar Tetris and brain cell gymnastics. It was: ⚡️…

  • Helping members of Feats find the projects they worked on

    Helping members of Feats find the projects they worked on

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    As Design Lead at Feats, my time was split between doing both management and design. One of the features I designed was to match our members with the projects they worked on.

  • Redirecting the roadmap for an Employee Engagement platform

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    After Actimo was aquired by Kahoot in 2020, I was given the open task of identifying how we could take steps, small as well as large, to make the platform more “low-touch” and potentially self-served, for new customers.

  • Challenging the Redesign of a Learning Management System

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    This case brings a whole new meaning to the phrase “well, that escalated quickly.”

  • Expanding a Publishing Platform into Partner Relationship Management

    Expanding a Publishing Platform into Partner Relationship Management

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    I joined Napp to improve the user experience of Siesta, a digital publishing platform. Two months in, the company decided to expand the product into Partner Relationship Management—broadening the scope tenfold. Challenge Barely two months after I started, the company decided to expand Siesta from a Publishing platform into a Partner Relationship Management (PRM) platform.…

  • Translating an early idea into a Food Discovery app

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    My first end-to-end project was also what made me realise I wanted to build digital products