Product Strategy – Signe Roswall

Maximising the hourly rate for an estate photographer

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In 2025, my partner worked as an estate photographer. Over the summer, I took over planning his routes, and booking appointments with the sellers and estate agents.

Helping members of Feats find the projects they worked on

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As Design Lead at Feats, my time was split between doing both management and design. One of the features I designed was to match our members with the projects they worked on.

Redirecting the roadmap for an Employee Engagement platform

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After Actimo was aquired by Kahoot in 2020, I was given the open task of identifying how we could take steps, small as well as large, to make the platform more “low-touch” and potentially self-served, for new customers.

Breaking the record for completed lessons by betting on mobile-first

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During my first week at Learningbank, I was asked to identify a handful of low-hanging UX improvements. Instead, I ended up making the case for bringing forward a full redesign and giving it a clear, strategic focus.

Expanding a Publishing Platform into Partner Relationship Management

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I joined Napp to improve the user experience of Siesta, a digital publishing platform. Two months in, the company decided to expand the product into Partner Relationship Management—broadening the scope tenfold. Challenge Barely two months after I started, the company decided to expand Siesta from a Publishing platform into a Partner Relationship Management (PRM) platform.…

Translating an early idea into a Food Discovery app

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