Signe Roswall

Tag: Product Strategy

  • From Spreadsheet to a React app with AI

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    In 2025, my partner worked as a real estate photographer. Over the summer, I took over planning his routes, and booking appointments with sellers and estate agents. Whenever I’m faced with a problem, I start thinking about potential solutions. Some years ago I redesigned a tickets app because it frustrated me, and a travel planner…

  • Helping members of Feats find the projects they worked on

    Helping members of Feats find the projects they worked on

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    As Design Lead at Feats, my time was split between doing both management and design. One of the features I designed was to match our members with the projects they worked on.

  • Redirecting the roadmap for an Employee Engagement platform

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    After Actimo was aquired by Kahoot in 2020, I was given the open task of identifying how we could take steps, small as well as large, to make the platform more “low-touch” and potentially self-served, for new customers.

  • Challenging the Redesign of a Learning Management System

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    This case brings a whole new meaning to the phrase “well, that escalated quickly.”

  • Expanding a Publishing Platform into Partner Relationship Management

    Expanding a Publishing Platform into Partner Relationship Management

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    I joined Napp to improve the user experience of Siesta, a digital publishing platform. Two months in, the company decided to expand the product into Partner Relationship Management—broadening the scope tenfold. Challenge Barely two months after I started, the company decided to expand Siesta from a Publishing platform into a Partner Relationship Management (PRM) platform.…

  • Translating an early idea into a Food Discovery app

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    My first end-to-end project was also what made me realise I wanted to build digital products